For any subscription, receive our white paper “Successful blogging”.As you know, the newsletter is a great loyalty tool!Mailchimp is a complete emailing solution offering a whole range of Email Marketing tools and easy handling!But that's not all, since it offers marketing automation tools, landing page creation, Facebook Ads campaign management and many other many features.In this article, we will focus on the creation of a newsletter: from the creation of its subscriber list to the analysis of the performance of its campaign, passing, of course, by the creation of its newsletter.Let's go !Do you want to train in Mailchimp and more generally in web marketing?Click here to discover our “Developing your business with web marketing” course.Possibility of support.To get started, the free offer offered is more than enough.After creating an account on mailchimp.com, log in to your space.You have access to different tools and options to carry out your newsletter campaigns.If you click on "Create", you will be able to access the main tools: from the creation of an emailing campaign to the management of your registration forms, through the creation of Facebook or Instagram advertising, landing pages and even sites.Mailchimp is a complete marketing tool that is far from "only" newsletters, the subject that interests us today.From the menu, you can also follow your campaigns (campaigns), manage your marketing automation strategy (automate), your list of subscribers (audience)…What would a newsletter be without subscribers?So start first by creating a list of contacts by clicking on “Create Audience”.If you have several targets like us, you can create as many audiences as you want (example: prospects, customers, partners, etc.).You can also create a single audience with all your contacts and use Mailchimp tags so you can then personalize sends based on tags.This is the solution recommended by Mailchimp!When creating your audience, complete all the required fields including the name of the audience, the name of the sender of the emails, the automatic response address, the default subject, a short text to explain to your recipient why he is in this mailing list, your full address.This is also where you will be able to configure the double opt in options.Don't forget to save your audiences.You will then find them by clicking on "audience" in the Mailchimp menu.Once your audience has been created, you can add subscribers to it in two different ways: either by importing an Excel or CSV file or by using other services such as Google Docs for example, or by manually adding the personal data of your subscribers provided of course they gave you permission to be added to this list.In this regard, be careful to comply with the rules established by the GDPR!You can also add on your site the possibility for Internet users to register themselves for your newsletter by using a plugin or by creating registration forms from the menu: Create: Signup form.Once the registration form has been created, you can share it on social networks, via a URL or by inserting this form into a web page.For Webmarketing & co'm, we have chosen to use the Gravity Form WordPress plugin and connect it to our Mailchimp account.As you probably know, in order to have optimal performance for your campaigns, it is useful to have segmentation on your email database.There is no point in sending all your communications to all your subscribers, prefer to send personalized emails to the right people.It will therefore be necessary to target your different campaigns according to their objectives!Having multiple contact lists (or tags depending on your organization on Mailchimp) is therefore the ideal solution.Mailchimp offers basic crm options for customizing mailings.Remember to best qualify your database for optimal segmentation.Your audiences are set up, you now need to create your first newsletter.Click on “Campaigns” then “Create Campaign”.On the menu that appears, click on “Email” then give your campaign a name.You then arrive on the screen which will allow you to configure all aspects of your campaigns: the recipients, the sender email, the subject (On this subject, this article should interest you: 51 catch phrases to force the opening of your emails) and of course the very content of your emailing.You will also have the possibility to configure the performance tracking of your newsletter.1. First choose the list to which you want to send your newsletter.In the “To” section, choose the appropriate audience.You also have the option of sending your campaign only to a certain segment of your subscriber base.2. In the “From” section you can customize the sender's name and address.3. In "Subject" you will indicate the subject of your newsletter as well as the "preview text" which is displayed in the subscriber's mailbox even before opening the email.These two elements are very important to optimize the opening of your emailings.Take the time to write them well and make them catchy.Note that you can use emojis, this can be a good way to catch the eye, but don't overdo it or you'll end up directly in your subscribers' spam box!4. We then come to the content and design of your emailing.In the “content” section, click on “email design”You can choose from the basic templates the form you want to give to your newsletter.All templates are then customizable to your liking.You can add blocks of text, an image, a group of images, a button, a footer including an unsubscribe link… This is the way to send out completely personalized e-mailing without knowing a single line of code.And in addition, this option adapts the news to mobiles, everything is responsive!Happiness !5. The last step before sending is to verify all configuration steps.MailChimp offers you a summary of everything you have completed beforehand: if all the boxes are green, your newsletter can be sent.Go!You have two options for sending the newsletter: send it immediately by clicking on “Send” or schedule it by clicking on “Schedule”.Please note the free version of Mailchimp does not allow you to program your marketing campaigns.Beyond a certain sending volume (2000 contacts), the paid version will also be necessary.If you regularly publish content on your site, you have the possibility of automating the sending of your newsletter via an RSS feed.Most WordPress-type CMS automatically create an RSS feed containing the latest published articles.Generally to find it, just put "/feed" at the end of your site's URL.Mailchimp thanks to this feed can launch newsletters with each new publication or at the interval you want: daily, weekly, monthly...To access this feature, in the campaign creation screen, enter “rss” in the search engine and choose the “Share blog updates” type automation campaign.This will save you valuable time.For the template of your automated newsletter, I advise you to call on a web designer to have a really tailor-made newsletter.Then you can also use the templates offered by Mailchimp.Mailchimp is also a great tool for sending automatic emails according to certain criteria and creating marketing automation scenarios.This can be particularly useful in your sales prospecting strategy to gain responsiveness.On our side, we use automated emails in different ways:Take a look in the "automaton" section to discover all the features that will delight marketers.And There you go !Your first newsletter is sent!So ?Happy ?!But now the main thing is to know who opened it, who clicked on the links you inserted or who unsubscribed.To know the kpi of your campaigns, click on “Reports”.This is where you will find all the statistics for your email marketing campaigns.By clicking on one of your sent campaigns, you will find a summary of it.You also have access to statistics to analyze the impact of your campaigns: deliverability, number of openings, clicks, click rate, opening rate, etc. For monitoring conversions, conversion rate and return on investment , it will no longer be necessary to see this on Google Analytics.In this regard, Mailchimp offers an option to automatically tag all your links for easy tracking on Google's audience analysis tool.It's up to you, go to Mailchimp.com to create your newsletter.Mailchimp offers a high quality ratio.Here are some alternatives though.Other email marketing tools: Sarbacane, Sendinblue, Aweber, Getresponse, Digitaleo, EmailStratégie, Mailjet, Campaign monitor... Do not hesitate to do your email benchmark to choose the solution best suited to your needs, most of them offering more ergonomics or less similar and a free trial!To help you, you can also find our comparison via the "Emailing software" file.Discover our certification course to create an elearning training offer: from the conception of your business idea to the creation of your offer.Very good tutorial, for a great product that I use regularly.Too bad the interface is not in French, it puts off (still) some customers.Hello, I would like to know if we are limited in the number of recipients of the newsletter?Is everything still free?Thank you for this interesting article.Thank you for this very well done tutorial.I have for some time wanted to start sending newsletters for my personal blog.And MailChimp seems like the perfect tool to me.On the other hand, is it mandatory to make a declaration to the CNIL to send the newsletter?Thank you for your reply.Hello Anthony, for the declaration to the CNIL it depends on what you are going to do with your database.If it's just to send new articles as part of a blog, it's not mandatory.If you then want to use the database in a commercial context, then it becomes mandatory.You can go to the CNIL website to find out about your case 🙂 Have a nice weekendI can't insert a link and an email address in a mailchimp newsletter.Can you help me please??or create a new section on this very well done tutorial!Great article, mailchimp is very complete and super efficient.There is also a module for e-merchants on prestashop to synchronize the customer database.For non-English speakers there is also YMLP, which is a very intuitive emailing solution all in French with fairly comprehensive reports and even a completely free auto-responder function.I wrote an article about its interface here: http://www.laurentcollet.com/2013/05/04/quelles-solutions-emailing-pour-votre-tpepme/Last point, I saw that some wanted to integrate the images directly into the body of the email without using a server and the img tag.To avoid having a too heavy message and ending up in spam, image hosting is in my opinion mandatory.I would like to embed an image directly into the body of my email in my newsletter.Can you tell me how to do it?and how to integrate these images without having too heavy an email.I thank you in advance,In the free version, is it possible to remove the Mailchimp mention at the bottom of the email that seems to automatically slide in there?If not, is it still possible in the paid version?Hello Angelique, to remove the logo, you must take the paid subscription.I would like to know how to make a color gradient on mailchimpI received Newsletters made with Mailchimp.For our network, we will do the same.Hello, thank you for the tutorial, great. I'm doing my first newsletter on mailchimp and I can't find how (and what link) to put 1 link so that people can click and the entire page opens on a window with all the images?I have this when I get emails from mailchimp and find it handy.Thank you for your help !Hello, to display the archive link, you must use the code: *|ARCHIVE|*Good evening, I'm trying to familiarize myself with this "little monkey" and I have 2 questions: when I want to see my NL, I do "preview & test", then "open popup", and I only have the version html that displays, I don't know what it looks like what I did.And when I send myself a test, it's the same thing, I have the html version in my email and only see the final result when I click on the link.How do I get my subscribers to directly see the "finished" version without opening the link?Thank you for your possible help (and for your precious tutorials!) Marie-AnneI didn't quite understand the question.Is the plain text version you want to see?If so, you have to go to the Plain text tab and then you can test the visualization of the emailing in text format… I'm not sure I answered your question but I would have tried 🙂in fact, I think I'm not using the right term: when I send myself the test, I see the plain-text version in the email received and would like to see "the result" directly displayed without having to click on the link sent…I think what I'm asking is still not clear, could I send you a screenshot of what I have?!anyway thanks for your help!You can send me the details at sylvain@webmarketing-com.com, I'll try to look.I wanted to know if it is possible under MailChimp to send a nominative email to the list?ex: Dear X…I can not do it.ThanksYes it is possible to customize the text according to the different fields of your database.When you are in the editor, you have to click on Merge Tags and click on the field in question.Example: *|FNAME|* for the first name (it can change from one database to another so check before).Have a good dayHello and thank you for this tutorial, I have a small question about sending it, if I understood correctly it is done via my email account, in this case I have an OVH exange account, my mail server does not Doesn't he risk finding it, in the long term as a spammer in the event of regular sending?Sending is done with Mailchimp's servers so no problem.Fast and accurate again THANK YOU.I am trying to use MailChimp.However, I have three small display problems when receiving the email:– My header is a jpeg image where the name of the structure appears.This image is suddenly surrounded by an orange border whereas this border does not appear at all at the origin.Besides, the image/text becomes blurry.– Upon receipt of the email, my sender email address is displayed followed by the mention: via mail180.wdc02.mcdlv.net.Is it possible to remove this?– In the title of the mail visible in my mailbox, the beginning of the body of the message is displayed, is it possible to delete this?Thank you in advance for your help.Hello Marion, for technical problems you can contact Mailchimp support, they usually respond very quickly.Keep us posted, have a nice weekend 🙂Hello, thank you for this article 😉A small question, as an agency, do you think it relevant to use this service as a multi-user to deploy newsletters to its customers?Or are other services more appropriate?Hello, Mailchimp is suitable for agencies, after that it's a matter of preference.It is best to test several tools before making your choice.Hello and thank you for this article.I just started creating my first campaign and I was wondering how personalization worked.I followed the previous advice, by going to Merge Tags and I clicked on List Name, but concretely, how will this translate?I would like the result to be Mr. or Mrs. XXX.. then the rest of the text.Should the code in the merge tag be changed?In advance thank you for your lights see you soonthank you for this super simple and practical tutorial to take your first steps on Mailchimp.I used several tools for my e-mailing campaigns and this one seduces me a lot I think to adopt it.Before I start I would like to know if the return of campaigns (statistics) are accessible with the free version?Yes all the options (except auto-responder) are accessible free of charge up to 2000 subscribers.I noticed that my contact details appeared in the footer when sending the newsletter.I understand that these are mandatory.However, I do not want all my contact details, and in particular my private address, to appear.When I remove them from my account, I cannot validate it.Is there a way to handle this?On the other hand, I want to send newsletters as part of prospecting (I am a freelance graphic designer).Do I have to make a declaration to the CNIL?Thanks for your advices!Put a direct debit address… Otherwise for the CNIL: http://www.webmarketing-com.com/2013/04/12/19326-dois-je-declarer-mon-site-internet-a-la-cnil-et -if-yes-how have a nice day 🙂hello, a quick question for users of this type of solution: do you create your newsletters yourself from the templates offered in the solutions or do you call on a graphic designer + HTML editing?Thanks !It's up to you to see according to your degree of requirement.Mailchimp offers a lot of templates that you can easily customize.After that will not replace the work of a graphic designer 🙂How long is my commitment to Mailchimp if I opt for a monthly subscription?What is the procedure for unsubscribing?Thanks !There is no minimum commitment, just close your account or contact mailchimp to stop the subscription.When an Internet user receives a newsletter, he must click on the taskbar to display the images of the newsletter.Is it possible to avoid this, for example by embedding (encoding) the images in the email?Thank you for your reply !Logically, he is only asked once, then the next newsletters are displayed normally.As far as I know, there is no technical solution for this...Good morning!I'm about to send my first Mailchimp newsletter, but the links to open in web browser, unsubscribe, and change preferences aren't working.However the code *|UNSUB|* is entered for the unsubscribe link for example…Hello Clemence!It is indeed this code which is to be registered… Normally Mailchimp puts itself an unsubscribe link in the footer of the newsletter.Did you delete it and then rewrite it?Do you have the anchor phrase "unsubscribe" on which you link the code *|UNSUB|*?If a blog already has a "subscribe" function, is it necessary or advantageous to subscribe to a service like Mailchimp?Mailchimp newsletters are much more elaborate, so yes I recommend it 🙂I have a paid account and I would like to personalize my newsletters by sending a direct mail (to indicate the surname, first name and other information).But I don't see in which section I should do this?Do I need to make a template?Or is it directly in my campaign creation?Hello Yannick, you must use Mailchimp merge tags.Example for first name: *|FNAME|*Hello !Do you have to have a paid account with Malchimp to use merge tags?ThanksNo, this is part of the basic options.Hello, I'm about to finalize my newsletter I can't put a link on the phone number so that it's possible to get it online via smartphonesAny help from you would be greatly appreciated.Hello Claire, It seems to me that this is done automatically on smartphones.Did you do a test send?hello, I'm starting to use mailchimp I have some difficulty accessing my account attempts give unknown username.by dint of trying I created two accounts which makes the connection even more difficult.how to delete accounts and start everything again?Hello, I want to know more about the subscriptions offered by Mailchimp because I am totally lost.I have to send 2 to 3 maisl per month to around 4000 – 5000 people.I thank you in advance.Hello, just create a free account on Mailchimp, then you can get estimates by going to Account > Billing > Monthly plans and credits and there you enter your number of subscribers.For 4/5000 subscribers, it costs €43.66 / month.Did you find a solution for your problem?I have the same…Hello, I have just submitted another question.I would like to personalize my email by integrating Merge Tags.One of these Merge Tags is a long and undrinkable url link.I am therefore looking to insert this Merge Tag into text by transforming it into a clickable link.It is clear that I can not do it ... Could you enlighten me on the procedure to follow?Hello and congratulations for this tutorial,I have just sent my first campaign and I realize that the term (Pub) has slipped into the subject line.It's not great.What is the manipulation to remove it?Thank you in advanceIs it the mailbox that automatically adds "pub"?I have a little problem with MailChimp, I would like from time to time to send an email to only one person, see max 3. Either they are different, or from time to time they are the same.Can I register only one address?If yes, how?Or do I have to create a list with only one person each time?When sending a campaign, one of the screens asks for the list to send to, on this same screen there is an option to send only to certain emails 🙂Thank you, but precisely I do not have this line… I only have my “contact” lists.It's a pity that I can't attach a screenshot… What is the name of the button used to select an email?Thanks in advance,I have already used Mailchimp for small emailings.I have 2 mailing lists.How can I transform this list into 1 only?Will address deduplication occur automatically before metering?If so, is it the figure of the final count (deduplication done) which is the reference for the quantity invoiced?Thank you for your reply as soon as possibleTo merge two lists I think the best is to export them to redo a single CSV file and reimport it.To avoid having duplicates, you can sort in Excel before re-importing your database, for example.As for the quantity invoiced, it will be the final count which will then be taken into account.Hello, Thank you for your tutorial, I have a problem that I can't solve why I come here to ask you for the solution, when I send my news in test mode, the subject is displayed as follows: NEWSLETTER1BLABLA -offer offer offer offer offer offer etc….in fact "offer" is the name of my images in my news, how do I get only the title of the news: NEWSLETTER1BLABLA and nothing else?Before finalizing your template, did you fill in the fields in Setup?Here you have the possibility to change the "email subject".I can't activate the descending anchors, only the ascending anchors work.In my newsletter page, when I want to send the reader to a lower page, the anchor remains inert when I'm at the bottom of the page, I manage to go up the page by clicking on the button which is linked to the upper part of the page with the anchor—a real headache anyone have an explanation?thank youHello, I advise you to contact Mailchimp support, they are very responsive 🙂When I upload an image in Mailchimp I see a large white frame with no image and when I send myself the newsletter I also get a large frame with no image when I open it.Is there a solution to this problem?Hello, I just created a campaign, but by mistake I deleted the zone header content,and in the end everything is ok except Default Header Content, can someone help me to solve this problem???Hello, This tutorial is great!Perhaps you can enlighten me on a problem encountered.Subscribers using a free mailbox receive m newsletter in code.Is it a problem with the configuration of their mailbox or my newsletter?Thanks in advance,Hello, sorry but no idea, you can contact Mailchimp support, they are very responsive 🙂I shared my newsletter on my Facebook page but I don't want the large square Mail field insert on my Facebook page?can we change the picture?How? 'Or' What ?Hello, Here, I would like to send an email to the attention of 4000 addresses!These addresses are those exchanged with customers and/or prospects (request for information, reservation, etc.) but they did not strictly speaking accept a newsletter!My question is precisely is it possible to send an email asking them with a click if they agree to subscribe to the newsletter?And if so, how to do that?Should I do it directly via my host (one.com) or via a specialized site such as mailchimp or mailjet?I'm new to this, if anyone can help me that would be great!hello Do you know if it is possible to send a bilingual message, with the possibility of clicking on the English or French version?thank you in advanceHello, have you found a solution to your question because I also have this bilingual news problem.thank you.I'm making a template on Mailchimp for the work newsletter.I used a basic 3 column Template.However, I would like there to be different categories in my newsletter.Let me explain: I want there to be a title (Boxed text) followed by three columns each time.But when I want to repeat the operation, after the second boxed text, I no longer know how to separate my text into 3 columns.it automatically puts me a block of text in a single column.I don't know if I'm clear enough?Could you help me please ?This newsletter must be sent on Monday at the latest.Please contact Mailchimp support 🙂Hello, do you know if it is possible to redo three text + image columns, once you have returned to 1 or 2?If yes, how ?🙂 Thank you in advance for your answers 🙂Thank you for your answer, but how to contact them?By simply clicking on support 🙂 you have to open your eyes…Hello, I have a contact in a list but since March he does not receive my newsletters.He has not unsubscribed but in activity I see that he no longer receives my info.What can I do ?ThanksHello I have just made a campaign again and when sending it everything is ok except Default header content thank you for your helpHello, I want to share on facebook the newsletter prepared on mail chimp but I would like to be able to choose the image that is displayed.is this possible?thank you for your replymailchimp great program on the other hand, I find the texts of my newsletters a bit long.We often see a short text cut off with a link like 'read more'.How could I integrate this into my template?I'm not a computer scientist, I don't know anything about code...I saw that these conversations are about 3 years oldI have a question about mailchimp in Footer I put my phone my email address.When I do a test on my computer the info appears in the navy blue color but when I read it on my phone these two infos are white.I don't know what it is and how to fix it.Can you help me please ?I have a small question, I implement an NL with an rss feed in mailchimp.I noticed that mailchimp create css codes by default in all tags and also on a style tag on the head tag.Question: do we delete these default css codes with mailchimp, because it causes deformations on the design of my NL.thank youHello, please check with Mailchimp support for technical questions 🙂My news are sent on 2 boxes and then transferred to different people;One of these boxes was inadvertently “unsubscribed” I guess;impossible to find the procedure to re-subscribe it.It is also impossible to leave a question to Mailchimp in the right place… and in English!I will have to change mailing operator.Thank you in advance if you can answer meCan we use color gradients on the “Background” when selecting the colors?Hello, Can we create a discussion list with this software?Indeed I would like to be able to manage the list of all the members of a club by creating an email address of the kind membersduclub@club.fr.This address would send the email to all members of the club, could itself be used by all members to reply to all and would be managed by an admin who would keep it updated according to registrations and resignations.Thanks for your help.A priori no but to check with Mailchimp 🙂Hello, can we export the campaign in jpeg or pdf?I want to display it.Hello, I would like to know if it is possible to personalize a Mailchimp news item with the recipient's first or last name in the text of the news?Ex: Hello "Nicolas", it's your birthday, we are offering you a gift.....thank you !ThanksAlainYour email address will not be published.Mandatory fields are marked with *